Executives Commercialization Workshop/Bootcamp

We take pleasure in accepting your proposal to attend the High Tech entrepreneurial workshop being conducted in New Mexico at the Tamaya Hilton hotel in conjunction with COMS 2010. The workshop itself will have
a very limited number of participating companies. This is focused on nascent and early stage high tech entrepreneurial efforts. The workshop itself is the inspiration of Dr. Job Elders a serial entrepreneur (One of the founders of MANCEF) who has exited twice from micro and nanotechnology based start-ups that have addressed entirely disparate marketplaces.

The workshop is specifically targeted to meet the needs of firms engaged in developing emerging technologies in order to provide superior solutions to commercial problems. In order to be eligible for consideration a firm must provide a two page executive summary describing:

· Your product or service and the problem it solves.

· Target customers and potential distribution channels.

· Your distinct advantage in the competitive environment.

· Your team and their qualifications.

The workshop will be led by Dr. Job Elders until recently president of C2V and now Director of Thermo Fisher in the Netherlands and Dr. Steven Walsh, winner of the MANCEF lifetime achievement award for his service to the Micro and Nano commercialization community. We seek to generate a group of high potential companies that we can assist in their efforts. We focus on a group of commercial hurdles that are endemic to this type of start-up and personally overcome by the two serial entrepreneurs who are leading this workshop.

Topic areas include but may not be limited to:

1) Understanding and bounding a commercially important problem.

♦The role of drivers rather than markets in this process.

♦Concept to commercialization versus problem to product.

2) How to manage value creation versus cash flow

♦Marketing a company versus marketing a product.

3) A good opportunity does not make it necessarily a good
opportunity for you

♦Team, qualifications & examples Eclipse, Dosimetrix, Coke, Corning

4) Understanding profitability with radical and incremental innovation

♦Both provide value great potential but need differing techniques

5) Create your current value proposition

♦Recognizing the technological, market or transactional opportunity

♦ or a combination of above

6) Operational

♦Firm and industrial value chain & firm’s innovation process

Dr. Job Elders

• Serial entrepreneur: MEMS based instrumentation; micro technology based

optical components; miniaturized chemical analysis instrumentation

• PhD in Physical Chemistry, University of Amsterdam, an ex-GM of NASDAQ
listed Alcatel Optronics NL

•   Is a member of the Point One Executive board; 650 million industrial
     nanotechnology program, the NanoNed Industrial Advisory Board and
     an Invited Referee of Dutch Nanotechnology programme - 245 million euro
     academic program

•   Dr. J. Elders is co-chair of the international MANCEF
      micro-electromechanical systems Roadmap and founder of the
      MANCEF and a board member of the international magazine “Micro

Nano”

Dr. Steven Walsh

• Serial entrepreneur: Director of the Technology Entrepreneurship and co
director of the MOT program at UNM Anderson School of Management

• Ph.D. in Management of Technology at RPI and Board member of
International Association of Management of Technology

•   Winner of numerous service awards to industry, government and
     academia. Currently ranked in the top 10 researchers over the last
     10 years in management of technology and innovation.

Please send Proposals via email as soon as possible to:

Dr. Steven Walsh

swalsh91@comcast.net

Register